Organic products are hot. Sustainability and pure products have been a central theme in recent years, both in supermarkets, restaurants, and at home. However, this also means that competition among organic food producers is at an all-time high. It’s therefore essential to implement your company’s sustainable philosophy down to the smallest detail, for example, by using high-quality sea salt instead of traditional table salt (vacuum salt). We’ll give you four concrete advantages of sea salt.

Sea salt vs. vacuum salt

To better understand this article, it’s important to understand the difference between sea salt and vacuum salt. They both consist of sodium and chloride, but sea salt and traditional table salt have very different extraction processes.

For sea salt, natural seawater is evaporated in salt basins. The heat of the sun and wind evaporates the water, creating a salt crust that is later harvested. For vacuum salt extraction, on the other hand, brine from underground salt layers is brought to the surface, where it is then chemically purified, evaporated, and crystallized into fine salt grains.

TRUMP 1: Free from additives

During the sea salt refining process, the raw salt crystals are washed only with pure water. Unlike the vacuum salt refining process, no chemicals are used. Moreover, vacuum salt usually has an anti-caking agent added. This isn’t necessary with sea salt like MARSEL®. The crystalline structure, low moisture content, and calibration of this sea salt prevent caking. So, no E-numbers on the packaging of your organic product! This represents a forward-thinking and strategic choice, as more and more consumers prefer products without additives. A growing number of retailers are also banning products containing additives.

TAX 2: Low CO2 impact

People who buy organic products usually do so for two reasons: their own health, but above all, the well-being of the environment. The fact that sea salt extraction has a smaller CO2 _impact compared to vacuum salt is

certainly a nice bonus. Obtaining vacuum salt – traditional table salt – requires much more energy. Moreover, this process erodes layers of soil, which causes soil damage. Sea salt, on the other hand, gratefully utilizes the forces of nature in the form of sun and wind. A perfect addition to your sustainable philosophy .

TRUMP 3: Unparalleled taste

How do you differentiate yourself from your organic competitors? With the taste of your products, of course. Sea salt helps you get there. Especially in applications requiring coarser salt grains, you can really taste the difference between sea salt and vacuum salt. Sea salt feels crispy, crunchy in fact, and therefore creates an unparalleled flavor explosion in your mouth. Sea salt also contains numerous minerals and trace elements that the human body needs, such as magnesium. These are partly responsible for the subtler and milder flavor of sea salt

Moreover, extensive research shows that consumers generally find sea salt more flavorful, healthier, and more sustainable than traditional vacuum salt. More and more food manufacturers are capitalizing on this by promoting “sea salt” as a selling point on their packaging .

TRUMP 4: The right grain size for every application

Sea salt extraction produces coarse, irregular salt crystals . The advantage of this? During the refining process, unlike vacuum salt, you can break sea salt as finely or coarsely as you like. This allows you to achieve the right grain size for any product. Whether you’re seasoning snacks, adding a finishing touch to your spice mix, flavoring sourdough bread, or giving another product that extra punch, sea salt is perfect for any application.

So sea salt is clearly a sustainable and flavorful choice for your organic products. So why doesn’t MARSEL® have an organic label yet ? Simple: salt cannot currently be certified as organic. However, an expert group has been established at the European level to make this possible.